07 Feb 10 Although there were no formal debate ’sponsors’, the Acklin Serna and Partners firm, Bard Kutchar INC., and the society for gaming database management acquisition all foot the bill for the auditorium rental and concession

“I truly believe that our customers, not regulatory agencies, are the best source of gaming database management marketing feedback. Face it, if we’re not making money and our customers are pissed off, our marketing methods are wrong and not productive. Don’t forget that private companies are in the business to make cash, and don’t make a profit banging their heads against the walls,” revealed Zeinert Mascagni, CMO of Wagnor Pettinella and Carper Huyard INC. This assertion brought the audience to their feet, although a few sat quietly in anticipation of a rebuttal from opposition team member Bojorquez Pfleider, a staunch believer in good ethics and standards. Moderator Barnhardt Myles opened the gaming database management discussion with a brief introduction of the debate objectives and rules. Each team leader would be allowed a five minute introduction, followed by brief overviews of their debate topics. Other team members would have one minute to state their points of view in relation to the team leader’s overview. Debater Alix Fine also echoed these views regarding technology and marketing, exclaiming, “Everyone in this gaming database management sector knows how to blast out email, notices, fliers, etc. to people, but not everyone knows how to do this in an efficient manner that creates profit margin. Efficieny in our industry is absolutely key.” The main debate started with Dori Sutten from the Doreatha Hemry Corp. firm, who suggested that marketing in the gaming database management industry is an evolutionary process, akin to any other industry where earning potential is high and customer retention is key. “I personally believe gaming database management marketing practices of today that are thought of as inappropriate will be the future of tomorrow’s gaming database management industry leaders. We must move forward if we wish to continue to provide top level service to our customers…” Opposition team member Lautner Deniro, partner in the smaller firm Mccaie Nale INC LTD., stated the opposite: “We need to stick to our guns and abide by best practice methods in order to preserve the integrity of the gaming database management industry as a whole. If we degrade ourselves by using cheap marketing practices to make a quick buck, we will only be hurting ourselves in the long run.” Following initial discussions, technology moderator Barnt Racca, asked the debate teams about the use of SPAM email in their gaming database management marketing campaigns, which created a light chuckle from the audience. Baumhoer Georgalas, from the Rhoda Bradstreet & Deadra Lemish LLC firm, stated, “We’re not hawking viagra - so don’t worry, our email campaigns aren’t that bad… but we also affirm the use of double opt-in email lists to assure that customers who are truly interested in our gaming database management products get the right emails.” The gaming database management debate was considered a success and portions were televised on local news channels the next day. Response was positive and most people left the auditorium with a better impression of how things work in the gaming database management industry, and we impressed with the candor and openness of major corporate executives. After a brief intermission, moderator Osterhouse Hillenbrand returned to the podium with introductory remarks for the second session. Rosso Sarchet described the next debate as one centered on gaming database management marketing ethics in the short-term and long term. As with the first session, debate team members focused on the dynamic nature of the market, and emphasized the fact that what works one day will not necessarily work the next. After the gaming database management topic introductions, associate moderator Trichel Hoshaw briefly paused for questions from the news media, who lined up at a centrally located microphone in the auditorium. Most members of the media were curious about recent news items, although a few bashed members of the Broner Haubner gaming database management marketing and advertising firm, who were alledgely involved in multi-level marketing schemes. An interesting questions regarding gaming database management financial reporting and auditing was offered by Kasparek Thoene, the moderator of the second session: “Do you, as business leaders and executives, make sure that your books are 100% accurate and sound, or do you leave this task to your respective accounting agencies’” Obviously, all the executives replied that they personally sign-off on any financial reporting, especially in light of new gaming database management accounting legislation, but some were frank and stated that they allow their finance teams a lot of latitude. “I see to it that all our data is accurate,” stated CEO Cheryle Solwold, “but I trust our finance department to crunch the numbers correctly and report accurately. At the end of the day, it is my job to move the business forward, not be a slave to my calculator and Exel spreadsheets.”