“I truly believe that our customers, not regulatory agencies, are the best source of gaming database management marketing feedback. Face it, if we’re not making money and our customers are pissed off, our marketing methods are wrong and not productive. Don’t forget that private companies are in the business to make cash, and don’t make a profit banging their heads against the walls,” revealed Asley Kelderman, CMO of Pelote Perkin and Mila Colan INC. This assertion brought the audience to their feet, although a few sat quietly in anticipation of a rebuttal from opposition team member Orefice Redondo, a staunch believer in good ethics and standards. Overall, most members of the audience were impressed with the candid replies presented by the gaming database management sector leaders. Deveja Delavina, an administrative assistant in the Vina Husak and Partners firm, stated, “I really believe that my employers are genuine and care about what they do…They are not out to prey on people or report false numbers, they just want to make money and provide for the welfare of their company just like anyone else.” After a brief intermission, moderator Lauretta Hubiak returned to the podium with introductory remarks for the second session. Alwine Schrank described the next debate as one centered on gaming database management marketing ethics in the short-term and long term. As with the first session, debate team members focused on the dynamic nature of the market, and emphasized the fact that what works one day will not necessarily work the next. An interesting questions regarding gaming database management financial reporting and auditing was offered by Gretta Delallo, the moderator of the second session: “Do you, as business leaders and executives, make sure that your books are 100% accurate and sound, or do you leave this task to your respective accounting agencies’” Obviously, all the executives replied that they personally sign-off on any financial reporting, especially in light of new gaming database management accounting legislation, but some were frank and stated that they allow their finance teams a lot of latitude. “I see to it that all our data is accurate,” stated CEO Lacey Thibadeau, “but I trust our finance department to crunch the numbers correctly and report accurately. At the end of the day, it is my job to move the business forward, not be a slave to my calculator and Exel spreadsheets.” Moderator Christoph Joas opened the gaming database management discussion with a brief introduction of the debate objectives and rules. Each team leader would be allowed a five minute introduction, followed by brief overviews of their debate topics. Other team members would have one minute to state their points of view in relation to the team leader’s overview. The gaming database management debate was considered a success and portions were televised on local news channels the next day. Response was positive and most people left the auditorium with a better impression of how things work in the gaming database management industry, and we impressed with the candor and openness of major corporate executives. Following initial discussions, technology moderator Kyla Kilgour, asked the debate teams about the use of SPAM email in their gaming database management marketing campaigns, which created a light chuckle from the audience. Zelechowski Cini, from the Boxer Kroell & Lillian Deserio LLC firm, stated, “We’re not hawking viagra - so don’t worry, our email campaigns aren’t that bad… but we also affirm the use of double opt-in email lists to assure that customers who are truly interested in our gaming database management products get the right emails.” The main debate started with Rosalind Consigli from the Claudie Plate Corp. firm, who suggested that marketing in the gaming database management industry is an evolutionary process, akin to any other industry where earning potential is high and customer retention is key. “I personally believe gaming database management marketing practices of today that are thought of as inappropriate will be the future of tomorrow’s gaming database management industry leaders. We must move forward if we wish to continue to provide top level service to our customers…” Opposition team member Furuya Kock, partner in the smaller firm Garnes Schwalbe INC LTD., stated the opposite: “We need to stick to our guns and abide by best practice methods in order to preserve the integrity of the gaming database management industry as a whole. If we degrade ourselves by using cheap marketing practices to make a quick buck, we will only be hurting ourselves in the long run.” After the gaming database management topic introductions, associate moderator Sharla Schnack briefly paused for questions from the news media, who lined up at a centrally located microphone in the auditorium. Most members of the media were curious about recent news items, although a few bashed members of the Wilma Holbrooks gaming database management marketing and advertising firm, who were alledgely involved in multi-level marketing schemes.