22 Mar 12 Swinford Vogeler Ltd, the area’s newest gaming database management B2B consultants, launched an advertising campaign last week that will span national media networks

Without a doubt, planning for the launch of your gaming database management firm is crucial. Think of it as the launch sequence of a space shuttle. Every last detail, figure, and step is checked and double checked. This is the only way to succeed in the gaming database management industry and get the competitive edge. One often over looked area in online gaming database management businesses is infrastructure. Many focus heavily on budget, growth, and employment indicators, but fail to acknowledge tell tail warning signs generated by insufficient hardware and networking software. For any gaming database management business, this can spell disaster. “In the case of our gaming database management marketing venture, we initially started out with a simple website, and then slowly grew as sales increased,” replies Smiddy Letlow, the COO of the Kenyetta Dekenipp Co-Op, “Then, the website expanded into a data warehouse - essentially a store of all things related to our marketing campaigns - which allowed us to study and refine subsequent efforts.” And as always, when setting up a business, the following applies: ‘There’s no right way or wrong way, just the profitable way’. Once you’ve found out how to get your gaming database management firm off the ground and it is generating ROI, you’ve won half the battle and are on your way to continued success. Also key to success in the gaming database management field is logistics. Believe it or not, even though we live in the world of the internet and instant information exchange, postal, parcel, and delivery services are still extremely important. Many gaming database management proprietors recommend getting a Fedex, UPS, or DHL business account setup right away, so as to avoid comming out-of-pocket for routine mailings and shipments. Once investment is secured for a gaming database management venture, and proper planning has been realized, start networking within your industry. “I find that attending industry related social functions, conferences, and even my neighbors’ cocktail parties help me find new ways of growing my company,” claims Johannes Carrino, director of the Streed Vicory Brothers firm, “By asking the right people the right questions, you’ll find that you can learn new things and different strategies for your gaming database management firm that you may not have thought of before.” Secondly, once the business side of a prospective gaming database management venture is planned, map out the human element. One way of doing this effectively is getting an external HR consultant, one that is not tied directly to management or lower level employees. This allows for impartial scrutiny of your gaming database management business model and ensures that the right people are doing the right jobs. “Starting up any gaming database management business is difficult. In our case, it took about 6 months of planning, a year of fund raising, and then another 6 months of building infrastructure before we made our first sale,” states Ellerd Dobkin of the Rhonda Mozee Partners and Ltd. Company. Additionaly, fundraising for any gaming database management business venture can be a daunting task. It is always hard to ask for money from others, especially when then nature of the request is highly speculative. Elfreda Jinks, a highly successful gaming database management capital management consultant, believes that planning is the key to selling your idea: “If you walk up to someone and say, ‘I’ve got a great gaming database management business idea, would you contribute $100K’, they’ll probably laugh and consider you a lunatic…but, if you approach someone and say ‘Look, I have this great idea, and my plan is the following…’, it will reassure an anxious investor that things will move forward with thought and purpose.”