“With the recent boom in the gaming database management market, we’re looking to hire 100 new employees in a range of different jobs,” exclaimed Carolyn Glapion, HR Director for Rasheeda Furne INC. Typically, job application requirements at Rasheeda Furne INC are stringent: extensive corporate experience, a strong education, and proven communication skills are required to secure even some of the lesser middle management positions. This speaks to the up and coming nature of the gaming database management industry as a place for highly motivated individuals to stake their careers. In addition to standard benefits packages, most gaming database management firms offer stock options to upper management applicants as a way to bulk up their employment offer. Options can be very valuable, and generally provide employees with a great level of motivation to excel and grow the particular gaming database management business they are involved with. “It’s always hard finding work after college,” remarked Modafferi Oden, an HR rep with Tooks Bernasconi INC, “and we realize that. As a result, we provide new gaming database management business hirees with substantial benefits to stay onboard and grow their career with us.” This attention to the needs of entry level employees has earned Tooks Bernasconi INC the reputation of being one of the best places to work - whether just starting out or seasoned with years of experience. Some businesses even require gaming database management job applicants to complete a short essay and aptitude test, in order to weed out anyone who skews their educational background. “This test is not meant to scare off prospective hirees,” said Hogsett Ahlberg, “but we want to see how they can apply the skills they have to the real life needs of written communication and critical thinking.” As a result, those with strong liberal arts backgrounds tend to do well and land the highest percentage of entry level jobs throughout the gaming database management industry as a whole. Up until about five years ago, employment in the gaming database management corporate field was stymied in part by poor industry performance and slow stock value growth. With the dawn of the internet, however, this trend changed, and has generated a hiring boom that many companies have a hard time managing. “Our HR department is by far the largest unit at Ardella Kaffka INC,” said VP of Communications Mechelle Mcevers, “and rightly so: with stock par values increasing by the month, we need more and more hirees to satisfy our growing corportate needs.” Old fashioned human networking is still one of the most tried and true methods of gaining a top paying job. Says Schuble Couser, CEO of Gaser Wider INC: “It’s important for all our top hires to know individuals within the industry and individuals within our company. This makes marketing and sales work much easier and more efficient. So, if your Uncle Bob at a major gaming database management firm offers you a job, you’re advised to take it.” Some major universities have alumni related networking programs, where recent grads can find their way into jobs by contacting past graduates of their institution. In general, the gaming database management sector finds most of its new hires this way. Don’t forget to look at admin oriented jobs in the gaming database management field. These positions are always in demand and require diligent and dutiful workers. Career growth within the admin department of a given company may be slow, so prepare yourself to look outside the box at other firms who are seeking employees with your skill set. “Last month, after the closure of Geisel Truslow INC, we hired nearly half of all their admin staff in one week,” cried Georgeann Lemmings, an associate partner at Fondow Svetz Partners INC, “and this has really helped our business in many ways and given these people another chance at having meaningful employment in this gaming database management industry.” After being hired, expect to have a brief but intensive period of probation before you get your foot completely in the door. According to Uhlich Pyrdum, a senior manager with Minta Benbrook INC, “We believe this time gives us an opportunity to evaluate new hires and decide if we made the right decision in offering them work. If they don’t pass this temporary evaluation period, we offer the job to anyone on our waiting list.” Generally speaking, weed outs in the gaming database management field after being successfully hired are low, because job application tests and requirements are very strict.
“I truly believe that our customers, not regulatory agencies, are the best source of gaming database management marketing feedback. Face it, if we’re not making money and our customers are pissed off, our marketing methods are wrong and not productive. Don’t forget that private companies are in the business to make cash, and don’t make a profit banging their heads against the walls,” revealed Zeinert Mascagni, CMO of Wagnor Pettinella and Carper Huyard INC. This assertion brought the audience to their feet, although a few sat quietly in anticipation of a rebuttal from opposition team member Bojorquez Pfleider, a staunch believer in good ethics and standards. Moderator Barnhardt Myles opened the gaming database management discussion with a brief introduction of the debate objectives and rules. Each team leader would be allowed a five minute introduction, followed by brief overviews of their debate topics. Other team members would have one minute to state their points of view in relation to the team leader’s overview. Debater Alix Fine also echoed these views regarding technology and marketing, exclaiming, “Everyone in this gaming database management sector knows how to blast out email, notices, fliers, etc. to people, but not everyone knows how to do this in an efficient manner that creates profit margin. Efficieny in our industry is absolutely key.” The main debate started with Dori Sutten from the Doreatha Hemry Corp. firm, who suggested that marketing in the gaming database management industry is an evolutionary process, akin to any other industry where earning potential is high and customer retention is key. “I personally believe gaming database management marketing practices of today that are thought of as inappropriate will be the future of tomorrow’s gaming database management industry leaders. We must move forward if we wish to continue to provide top level service to our customers…” Opposition team member Lautner Deniro, partner in the smaller firm Mccaie Nale INC LTD., stated the opposite: “We need to stick to our guns and abide by best practice methods in order to preserve the integrity of the gaming database management industry as a whole. If we degrade ourselves by using cheap marketing practices to make a quick buck, we will only be hurting ourselves in the long run.” Following initial discussions, technology moderator Barnt Racca, asked the debate teams about the use of SPAM email in their gaming database management marketing campaigns, which created a light chuckle from the audience. Baumhoer Georgalas, from the Rhoda Bradstreet & Deadra Lemish LLC firm, stated, “We’re not hawking viagra - so don’t worry, our email campaigns aren’t that bad… but we also affirm the use of double opt-in email lists to assure that customers who are truly interested in our gaming database management products get the right emails.” The gaming database management debate was considered a success and portions were televised on local news channels the next day. Response was positive and most people left the auditorium with a better impression of how things work in the gaming database management industry, and we impressed with the candor and openness of major corporate executives. After a brief intermission, moderator Osterhouse Hillenbrand returned to the podium with introductory remarks for the second session. Rosso Sarchet described the next debate as one centered on gaming database management marketing ethics in the short-term and long term. As with the first session, debate team members focused on the dynamic nature of the market, and emphasized the fact that what works one day will not necessarily work the next. After the gaming database management topic introductions, associate moderator Trichel Hoshaw briefly paused for questions from the news media, who lined up at a centrally located microphone in the auditorium. Most members of the media were curious about recent news items, although a few bashed members of the Broner Haubner gaming database management marketing and advertising firm, who were alledgely involved in multi-level marketing schemes. An interesting questions regarding gaming database management financial reporting and auditing was offered by Kasparek Thoene, the moderator of the second session: “Do you, as business leaders and executives, make sure that your books are 100% accurate and sound, or do you leave this task to your respective accounting agencies’” Obviously, all the executives replied that they personally sign-off on any financial reporting, especially in light of new gaming database management accounting legislation, but some were frank and stated that they allow their finance teams a lot of latitude. “I see to it that all our data is accurate,” stated CEO Cheryle Solwold, “but I trust our finance department to crunch the numbers correctly and report accurately. At the end of the day, it is my job to move the business forward, not be a slave to my calculator and Exel spreadsheets.”
Mathematics applied to general probability and gaming theory can be a difficult concept to grasp, even for the most seasoned of mathematicians. Professors at many universities toss gaming studies over to the Economics department, in flippant hopes to avoid dragging the vaguness of probability into their studies. Professor Kelvin Chin, of State University, however, prefers to take on the challenges presented by probability and casino mathematics. States Chin, "Math and probability are two very important subject areas, juxtaposed by the fact that one relies on certainty while the other randomness. This contradiction is what brings people into online gaming rooms to play casino games, or alternatively, to sportsbooks." At State University, Chin and graduate level students have started major studies into the pyschology and reason behind online gaming. Initial studies focused on online casinos, and online sportsbook websites. Now, however, Chin wants to try working on online rummy websites as well, since by and large, poker is the most popular of all online gaming activities. "We started with sports betting because casinos are based solely on quantitative odds. After we reviewed one online casino, we found that most were all alike in the way that random number generation was used." Chin's next challenge was in the NFL betting season. Replied Chin, "People just love NFL betting and top site Sports betting, and it is clear that this is the biggest season for online sportsbooks. Next largest is basketball betting, with the most action surrounding NBA betting and March Madness college basketball betting. Chin also noted that a growing trend is popularity among sports fans for college football betting during the big fall season and winter bowl games. Since Chin is a basketball fan, he prefers to study basketball betting theory: "The odds in basketball are absolutely fascinating, because of all the variables in the games. If guys weren't calling lines in the sportsbooks, they'd be insurance actuaries!" In the spring, studies for baseball betting will take place, in conjuction with studies surrounding the card game online blackjack. A paper on all of the work will be due out next fall, just in time for football betting season.
Next year, Chin will embark work with Jam Marketing's top sports linesmaker. "We take extra measures reviewing sportsbooks to insure fair play and good lines. With online casinos, our efforts are focused on the fairness of RNG software speed of payouts," said Kari Jorgenson, Coordinator of SplashDash marketing advertising and customer assurance department. JAM intends to continue its expansion online, but will do so with careful attention paid to US legislation and online gambling law. On a separate note, JAM marketing has opened a series of web portals focusing on management of online gaming sites. Sites regarding online casinos, Gaming Club Casino are all reviewed. It's also important to realize that JAM is independent ranking center, with no ties to gaming operations. "We're proud of our impartiality when reviewing prospective online casinos or online sports betting sites.